Social Campaigns & Creative Marketing

Campaign — 2024

Max 'The One to Watch' ferris wheel — the festival activation at dusk

Project Overview

Engaging Latinx and LGBTQ+ communities with fresh titles and HBO classics through social media, events, and partnerships.

HBO Original 'Fantasmas' — official clip still

My role

The big leagues.

I was a part of the award-winning HBO Originals Multicultural Marketing team based in New York City.

Festivalgoers eating Max 'Summer School' popsicles at the Max ferris wheelMax 'The One to Watch' ferris wheel by day
'The Penguin — Gotham Will Be His' Max box-truck on a New York street'Fantasmas' key art — HBO Original comedy series poster
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Results

Community to the (HBO)max.

From organizing music festival activations for over 70,000 attendees to cutting award-winning scenes together and amassing over 350,000 organic engagements, I learned the importance of following a cultural pulse and uplifting new voices in media.

Credits

Creative Direction
Sam Paz
Copywriting
Sam Paz
Production
WORTHI Agency
Edit
WORTHI Agency